Kent State and PRSSA alumna Jenn Yokley, Corporate Communications Manager for the Cleveland Cavaliers and Quicken Loans Arena, shared insight on sports and entertainment public relations at the September 25 meeting.
Yokley started as the Cavaliers’ Communications Coordinator and quickly advanced, thanks to her devotion, hard work and knowledge of the public relations field. Her usual day includes monitoring social media, addressing any problems online and creating media kits, press releases and promotional material.
While speaking at PRSSA, Yokley shared a few tips for being successful in sports and entertainment PR:
Because entertainment and sports public relations is considered one of the most difficult and stressful fields in PR to break into, Yokley also shared some of the more challenging aspects of her job. She told PRSSA that she must expect the unexpected every day.
“Sometimes, you think you are so prepared and then a player gets hurt or a concert gets cancelled, and you think of how much work you just did to promote it,” Yokley said. “It’s the little things here and there that you get caught up on.”
Yokley also said a lot of big problems at work start from small mistakes. To avoid the little mistakes, she advised:
To wrap up the meeting, Yokley advised students to avoid pigeonholing themselves into one area of public relations and to keep an open mind so they don’t pass up the job opportunity of a lifetime.
“Talk to people, take chances and get involved.”
Follow Jenn on Twitter at @jennyokley.
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